ADS Tracker is a tool designed and developed by SOTE team. It measures the efficiency of ads and volume of sales generated from any link to the store. It supports Google, Facebook and similar ads. It allows you to compare advertising campaigns running on various platforms with the use of one tool and uniform rules of conversion calculation.
*) It may not be possible to Identify changes of devices in every case
Comparing maximum time of conversion analysis with page views (ad clicks).
|Type of advertisement||Facebook ADS||Google ADS||ADS Tracker|
|Display||7 days||1 session||180 days|
|Video||7 days||1 session||180 days|
|Shop on Facebook||7 days||-||180 days|
|Google Search||-||90 days||180 days|
|Google Shopping||-||90 days||180 days|
Conversion analysis as per the first or last ad click. Available options.
|Click type||Facebook ADS||Google ADS||ADS Tracker|
ADS Tracker is not an external service, as it operates within one domain and store software. Therefore, it allows you to generate full conversion data reports without the limitations imposed by browsers and iOS14 devices. ADS Tracker exchanges data directly with the user without any intermediary systems.
Find out how to set up and use ADS Tracker: Documentation