Facebook pixel can be used for three functions:
- Building Custom Audiences from your website for remarketing
- Optimizing ads for conversions
- Tracking conversions and attributing them back to your ads
If you have an individual graphic theme, order the service that will install an add-on to your store.
Creating a pixel
- Go to your Facebook Pixel tab in Ads Manager
- Click Create a Pixel
- Enter a name for your pixel.
- Check the box to accept the terms.
- Click Create Pixel.
You can only create one Facebook pixel per ad account. If you already have one, the Create Pixel button won't appear.
Adding pixel in SOTESHOP
- Go to add-on site in your administration panel http://www.twojadomena.pl/backend.php/facebook_pixel
- Enable the add-on and paste Facebook pixel code. Save the changes.