Facebook pixel

Facebook pixel can be used for three functions:

  1. Building Custom Audiences from your website for remarketing
  2. Optimizing ads for conversions
  3. Tracking conversions and attributing them back to your ads

If you have an individual graphic theme, order the service that will install an add-on to your store.

Creating a pixel

  1. Go to your Facebook Pixel tab in Ads Manager
  2. Click Create a Pixel
  3. Enter a name for your pixel.
  4. Check the box to accept the terms.
  5. Click Create Pixel.

You can only create one Facebook pixel per ad account. If you already have one, the Create Pixel button won't appear.

Adding pixel in SOTESHOP

  1. Go to add-on site in your administration panel http://www.twojadomena.pl/backend.php/facebook_pixel

  2. Enable the add-on and paste Facebook pixel code. Save the changes.