Blog Increases Sales

16/03/2016

We have prepared an update of the "Blog" functionality, which allows you to present new offers in the store, industry news and trends, and inform about other interesting facts (new payment channels, deliveries, presentation and address of the stationary store).

Blog in online store

Conscientious blogging in the store can significantly translate into store advertising, and thus increase sales.

By writing about new offers, you are advertising the latest assortment. It is worth "showing off" because this way you attract customers to stay in the store for longer, encourage them to get acquainted with new, often unknown products, which in consequence can lead to an unplanned purchase.

By presenting news and trends from the industry, you are increasing your credibility as professionals in the field. By following the posts, the customer will find out that they are not dealing with an ordinary seller, but with a person who can competently advise in the purchase, choose the best product and tell about it in detail. A purchase preceded by a thorough "interview" usually ends with the customer's satisfaction and conviction that they have made the right choice.

Thanks to such a "dialogue", you have a chance to build a strong relationship with your customers (this will encourage them to return to the store).

Often, the store is a reflection of your passion and it is also worth writing about this passion, as it can help create a community around the store. For example, if you like to spend your time actively and run a store with a range of bicycles, leisure, tourism, etc., don't be afraid to write about interesting routes, leaky trails.

Every blog post (especially one with interesting and unique content) has a positive effect on the positioning of the entire store. Blog posts can be used to create AdWords ads.

We encourage you to update SOTESHOP stores and use the extended blog functionality.


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