Online Sales
SOTE Blog About Online Stores
Information about running an online store and selling online. How to set up a store, how to increase online sales, SEO optimization, store positioning and interesting articles from the e-commerce industry.
What is the difference between b2c and b2b, and what do the abbreviations c2c, f2c, b2e mean?
04/10/2022
In the e-commerce industry, we often come across the abbreviations b2c and b2b. It is worth knowing what they differ and what consequences the appropriate determination of the business profile and customers has. It is also worth knowing new types of sales such as c2c - used for example on classifieds portals, f2c appearing in dropshipping and b2e - used within the company.
Who are influencers, bloggers, YouTubers, vloggers, shoppers, and how much does promotion in social media cost?
03/10/2022
With the development of the e-commerce industry, new terms are emerging to describe different people, such as: influencer, shopper, blogger, vlogger, YouTuber. Find out what they mean and how to use this knowledge in an online store.
Allegro Product Catalog. What changed on August 1, 2022?
25/08/2022
As of August 1, 2022, another important change related to the transformation of the offer base into a product catalog has come into effect on Allegro. This means that in many categories, the optional EAN code will be required when adding each new offer, which was previously optional. If you are not yet using the new Allegro catalog, this is your last call to start.
Google Analytics 4 - from July 1st, 2023 it will completely replace Google Analytics Universal. Activate GA4 now and maintain data continuity.
28/04/2022
Change your Google Analytics settings now and preserve the data used in reports and advertising. Until July 1, 2023, you can still collect and analyze new data in Universal Analytics services. After July 1, 2023, you will have access to previously processed data in the Universal Analytics service for at least 6 months.
What are meta tags and what is their significance? How to choose a title and description for better shop positioning?
13/04/2022
Title and description often decide how many people will click on your link in search results. Prepare individual titles and descriptions not only for the main page, but also for products and categories. Use meta tags as a promotional element for your online store.
Furgonetka.pl - integration with SOTE store. Choose a courier company and send a package - DHL, DPD, FedEx, InPost, Xpress Delivery, UPS and others.
04/03/2022
In collaboration with the service furgonetka.pl an integration of the SOTESHOP online store with the services offered on the Furgonetka platform was created. Thanks to this, sellers can easily send shipments using carriers such as DHL, DPD, FedEx, InPost, Xpress Delivery, UPS and others.
Google Shopping - How to Integrate with Google Merchant Center? Benefits and Useful Information.
26/02/2022
SOTESHOP online store has an integration with Google Shopping catalog, which is part of Google Merchant Center. Thanks to this integration, you can easily export products to the Google catalog. Find out how to use the integration with Google Shopping to promote your offer.
How to send a newsletter in an online store and measure its effectiveness? 7 answers to frequently asked questions and practical tips.
25/02/2022
A well-run newsletter is one of the most important sales channels in an online store. Learn how to send a professional newsletter and measure its effectiveness in an online store.
SOTESHOP 8 - The fastest growing e-commerce platform in Poland. Over 380 updates in a year.
24/02/2022
SOTESHOP 8 is currently the fastest growing e-commerce platform in Poland. Since the release of SOTESHOP 8 in October 2021, there have been as many as 252 updates, and in the whole of last year we released a total of 383 updates to SOTESHOP.
New Partner Program. Share the link and earn with SOTE. High discounts.
18/02/2022
We have prepared two new partner programs: Standard and Premium, thanks to which our partners, and even our customers, can earn on SOTE products. Just share the link and earn on any sale or offer your customers a SOTESHOP online store with a high discount.
Valentine's Day - From History to Store Promotions.
10/02/2022
Movie, a walk, a small gift, a love letter - Valentine's Day is quickly approaching. Skeptics will say: "It's not our holiday, and it's commercialized." It is worth remembering, however, that its origin dates back to ancient Rome, and the Church made a significant contribution to its dissemination.
"Ceneo.pl - How to Integrate a Store with a Comparison Site?"
07/02/2022
SOTESHOP online store has an integration with the price comparison website Ceneo, which allows you to easily export products to the comparison. Find out how to additionally use the integration with Ceneo to promote your store.
Favi.pl - Interior Design Products Catalog. Integration with SOTESHOP.
03/02/2022
Integrate your store with Favi.pl and add products to the interior design catalog. Integration with Favi is available for both version 7 and 8 stores. With the additional application you can reach new customers and track their entries from the catalog (in SOTESHOP 8 version).
What is a Web API and how can it be used in an online store?
03/02/2022
Web API allows for an easy way to extend the functionality of both an online store and other web applications. We can use it to send product data, orders and easily integrate software from different vendors.
How much does an online store cost? Price of the store, billing models, subscription, add-ons, updates.
05/01/2022
The price of an online store depends on many elements. In this article we present different billing models, additional costs and we will try to answer how much an online store really costs per year.
Opportunities in boxes, i.e. post-holiday sales not only in online stores. Interesting information and history.
05/01/2022
For merchants, this is a difficult time. After the holiday expenses, people are counting every penny. Yet there is a tried and tested way to attract them to the stores. Sales, which sometimes come with huge discounts. In Anglo-Saxon countries, they start on the second day of the holidays, and the sources of the so-called "Boxing Day" according to some historians go back to the deep Middle Ages.
Setting up an online store doesn't have to be difficult. 7 frequently asked questions and practical solutions.
28/12/2021
Setting up an online store doesn't have to be difficult. Nowadays, creating a store doesn't require specialized knowledge, and the most important element is our time and the desire to start a new business.
How to choose a domain for a company, online store or website? Frequently asked questions and practical advice.
15/12/2021
A domain name is not only a name, but also the rights to use it, its history, and building value. Find out how much a domain costs, how to choose a domain name, check its availability, and how to register it.
The magic of holidays and shopping time. How did it start?
06/12/2021
Christmas customs have been shaped over the centuries. The one that involves giving gifts only became widespread at the end of the 19th century. However, it quickly set in motion a powerful business-trade machine that is gaining speed with each passing year. Find out how it all started. Download free carols and photos to the store.
VAT rates in an online store. VAT for consumers, EU, EX, VAT rate table.
21/11/2021
What is VAT and what rate is it applied at? What determines the VAT rate for domestic and foreign transactions? Can one item be sold with different VAT rates depending on the circumstances? We will try to explain this in a simple way.
What is SEO? A simple explanation and answers to 7 frequently asked questions.
16/11/2021
Find out what SEO is, where the name came from and what the most important factors are that influence the position of a page in search results. A simple explanation and an effective tool for positioning shops and websites.
How to Set Up an Online Store - A Comprehensive Guide.
28/10/2021
If you are a small business owner or looking to start a business as an online seller, setting up an online store can be highly profitable for you. In the age of growing e-commerce and more and more purchases being made online, the market is highly competitive but also full of opportunities. In this guide, we present comprehensive guidelines for setting up and running an online store that will help you successfully start your e-commerce journey.
How to Increase Sales in an Online Store. 12 Proven Methods from SOTE.
11/10/2021
Familiarize yourself with the selected methods for increasing sales in the store. They cover the general process related to online sales and reaching new customers. Learn 12 proven ways to increase sales in an online store. Practical advice that you can start implementing today.
SOTESHOP Online Store SEO Positioning. 30 SEO Elements.
12/11/2020
Discover 33 SEO elements that an online store should have. We will present selected mechanisms to support the online store's positioning. The SOTESHOP software has many elements to support indexing and positioning of the store. Technical SEO elements of every store.
Is my store advertisement effective? Advertising on Google and Facebook.
04/11/2020
There are many methods of assessing the effectiveness of advertising and many parameters make up this puzzle, but one element of this puzzle is particularly important - the answer to the question: did the customer enter the store from the advertisement when placing the order?
How to acquire customers in an online store? 7 most important entry channels.
27/05/2020
The key element of acquiring customers in an online store is to gain website entries. Understanding how customers reach the store will allow for more effective advertising and better optimization of the online store's pages. 7 main channels through which we acquire entries to the online store.
Advertisement for an online store. How to start? 9 questions and answers.
15/01/2020
Advertising an online store should start with a good understanding of how ads work on Facebook and Google. Whether we do it ourselves or outsource the advertising to an external company, this knowledge is essential for more effective advertising.
Search Engine Optimization and Product Search. Dynamic SEO Pages.
11/12/2019
We have added a new search feature that allows you to quickly prepare a page with any product group without changing the category. This could be, for example, a page containing gifts, recommended products, etc. Additionally, we have added SEO support for the generated pages.
Product Card in an Online Store. 4 Most Important Areas.
13/11/2019
Product page is one of the most important pages of an online store. Increasingly, it is the first page that the customer sees when entering the store from a search engine or advertisement. That is why we have prepared a new product page to better support the store's SEO and advertising effectiveness.
How to check competitor ads? Facebook Ad Library.
05/09/2019
How to check the ads of competitors on Facebook? Just go to the Facebook Ad Library page and enter the name of the selected Facebook page. Facebook launched the Ad Library service a few months ago and allows you to search for all active and inactive ads associated with the selected page in its advertising network on Facebook and Instagram.
How to prepare a banner for a store? Text and CTA button in the banner.
22/08/2019
A banner in an online store is one of the first elements visible upon entering the homepage. It has a real impact on whether someone will stay on our page or leave within a few, several seconds. That's why it's worth paying attention to it and preparing it well. A better banner means better conversion.
What is conversion? What should it be in an online store?
01/08/2019
The most commonly used reference for conversion in an online store is the number of orders placed per 100 people who visit the online store. What are the conversions in an online store? What is the average online store conversion and how to measure it correctly?
Free photos for online store, banners and advertisements.
17/07/2019
Very often when running an online store, we need good photos that can be used to prepare a blog post, prepare an advertisement, banners or create a message in social media.
Online Store in Social Media. 10 Basic Rules.
30/05/2019
More and more customers of the seller are gaining through their activity in social media. They reach them not only with offers, but also share their knowledge and help. This is a very important element of the company's strategy.
75% of customers choose online chat. Facebook Messenger.
17/05/2019
Add a chat to your online store and increase sales. With integration with Facebook Messenger, you can add a chat to your store for free.
How to set up a Facebook Pixel? Effective advertising in Social Media.
07/05/2019
If you want to advertise in social media, start with the Facebook Pixel. Integration with the Pixel is available by default. Update your online store to version 7.5 and effectively advertise in social media.