SOTE Blog About Online Stores
Information about running an online store and selling online. How to set up a store, how to increase online sales, SEO optimization, store positioning and interesting articles from the e-commerce industry.
Very often when searching for information about online store positioning we come across specialist words and expressions that may be unclear, such as SEO, SEM, content marketing, conversion, meta description, no follow, long-tail SEO, etc. We have decided to demystify the world of online store positioning.
SOTESHOP 7 software is very well indexed by search engines, we are constantly introducing changes related to the requirements of search engines, however, indexing and positioning for specific keywords and phrases also depends on the data entered and the configuration of the store.
The following instructions describe step by step how to start promoting and selling through the social media platform Instagram. For many companies, appearing on Instagram is much more attractive and effective than on Facebook, so it is worth considering.
Products are the most important element of an online store. It is worth taking care to ensure that information about them is well prepared and easy to understand. Information about the product consists of both a photo, description, price, as well as product attributes or options.
Vacation is the best time for shop modernization and changes. In most online stores, the hottest sales period falls in November and early December. It's not only an opportunity to sell more products, but also a chance to stand out in the market and gain a better position for the whole year. So preparations should start now.
We have prepared an update of the "Blog" functionality, which allows you to present new offers in the store, industry news and trends, as well as inform about other interesting things (new payment channels, deliveries, presentation and address of the stationary store).
In the past, it took years to go from apprentice to master. Today, in order to keep up with the competition, one must quickly learn the basic mechanisms of a given industry. Systematized knowledge, presented in an accessible way, can help to overcome this barrier - emphasizes Dr. Piotr Fliciński, linguist from Adam Mickiewicz University in Poznań.
When browsing an online store's offer, customers often want to know who is on the other side before making a purchase decision. They want to know who they are dealing with, who they are entering into a commercial agreement with, and if they can trust them, etc. That is why it is important to create a good "About Us" page.