Facebook API Conversion

Table of Contents

• Requirements for Shop Integration with Conversion API
• Configuration of Conversion API
• Verification of Shop Integration with Facebook Conversion API

Elements required for configuration

• Facebook Business Manager account,
• Created Facebook Pixel,
• Integration of Facebook Pixel with the store, See how to integrate Facebook Pixel with the store
• Added Facebook Ads (recommended)

If you are not advertising on Facebook yet, read the article: How to add an ad on Facebook?

Configuration of the Conversion API

1. Log in to Facebook Business Manager.
2. Select Event Manager from the menu.
3. Select the Pixel integrated with your store from the list.
4. Go to the Settings tab
5. In the Conversion API section, click Create Access Token.
6. Click Next and follow Facebook's instructions.
7. Select the pixel for which you want to generate a token and copy its number.
8. In the store's administrative panel, go to Configuration → Additional applications and select Facebook Conversion API
9. Insert the copied Pixel code in the Enter Facebook Pixel number field.
10. Go back to Business Manager and click Next.
11. Click Generate Access Token.
12. Copy the generated token.
13. Paste the copied token in the Enter token field in the Facebook API Conversion module configuration in the store.
14. Click Save

Verification of integration correctness

1. Go to the store page, to the card of any product.
2. Refresh the Facebook Business Manager page for the given pixel (events are displayed with a delay of up to 30-40 minutes).
3. Go to the Events section and select Content View.

   In the Connection Method column, Browser • Server or Server should appear in the event. Only events with such connection methods come from the Facebook Pixel API integration

4. After clicking View detailed information, we see the registered event.