Facebook API Conversion

Table of Contents

Elements required for configuration

If you are not advertising on Facebook yet, read the article: How to add an ad on Facebook?

Configuration of the Conversion API

  1. Log in to Facebook Business Manager.
  2. Select Event Manager from the menu.
  3. Select the Pixel integrated with your store from the list.
  4. Go to the Settings tab Overview of Facebook Pixel in the Facebook Business Manager panel
  5. In the Conversion API section, click Create Access Token. Facebook Pixel Settings Window
  6. Click Next and follow Facebook's instructions. Generating API Token
  7. Select the pixel for which you want to generate a token and copy its number. Selecting Pixel for which the token is to be generated
  8. In the store's administrative panel, go to Configuration → Additional applications and select Facebook Conversion API Facebook Conversion API module icon
  9. Insert the copied Pixel code in the Enter Facebook Pixel number field. Facebook Conversion API module configuration window
  10. Go back to Business Manager and click Next.
  11. Click Generate Access Token. API Token Generation Button
  12. Copy the generated token. Copying the token
  13. Paste the copied token in the Enter token field in the Facebook API Conversion module configuration in the store. Pasting the token into the module configuration panel in the store
  14. Click Save

Verification of integration correctness

  1. Go to the store page, to the card of any product.
  2. Refresh the Facebook Business Manager page for the given pixel (events are displayed with a delay of up to 30-40 minutes).
  3. Go to the Events section and select Content View. Pixel events overview

    In the Connection Method column, Browser • Server or Server should appear in the event. Only events with such connection methods come from the Facebook Pixel API integration

  4. After clicking View detailed information, we see the registered event. Preview of Event Details

Related documentation

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