SEO - Increase the visibility of your store.

Set meta tags on the store page, verify the store's ownership for search engines, generate a site map for Google. Find out how to redirect an inactive page to the correct one and how to generate links for all your products or categories.

Table of Contents

It is important to set the main domain in the store → Setting the main domain

In the admin panel, select ApplicationsPositioning Positioning module icon

Setting meta tags

Select Meta tags

Positioning setting meta tags

Setting meta tags for the home page

  1. Enter Page title,

    The text will appear in the store's header. The title will appear in Google search results. This is the most important tag. The maximum width of the title is 512 pixels.

  2. Enter Page description,

    The search engine takes it into account when presenting the description with the link to the page. The text does not always appear as a description in search results. Google also retrieves the description based on the content of the page, depending on the keyword. The description should not exceed 156 characters.

  3. Enter Keywords,

    Comma-separated words and phrases related to the online store.

  4. Press the Save button.

Page title settings

Meta tags for the store offer are generated automatically, e.g. for a product based on the name, e.g. the product and the description.You can, however, define the structure of your page title by adding keywords before or after the name marked with the {NAME} sign.

For individual parts of the offer, you can define individual meta tags.

Setting meta tags for a product

See the products documentation.

Setting meta tags for a category

See the categories documentation.

Setting meta tags for manufacturers

See the manufacturers documentation.

Setting meta tags for product groups

See the product groups documentation.

Setting meta tags for websites

See the websites documentation.

Setting meta tags for blog posts

See the blog documentation.

Search engine verification

Select Search engine verification

Verify the website for search engines

Verify website ownership with a file

The most common method of proving to search engines that we are the owners of a given website is based on a file.The search engine provides a file in its tools that can be downloaded, on our side we have to upload it to the store

  1. Attach the file in Add File
  2. Press the Save button
Files to download

Google Meta Tag - Alternative Method

  1. Enter Enter Meta Tag Code,
  2. Press the Save button.

You can find the meta tag in Google Search Console.

Google Site Map

Select Google Site Map

Google Site Map
  1. Select Language Versions for which the site map should be generated,
  2. Press the Generate Site Map button.
Address of the generated site map

The domain of the links on the site depends on the domain currently used in the admin panel.

Generated website maps for Google

Blocking pages for indexing robots

Select Edit robots.txt file

Editing robots.txt file in SOTESHOP online store
  1. Enter the pages to which indexing robots do not have access,
  2. Press the Save button.

If you want to restore the original robots.txt file, press the Restore original file button

Redirecting 404 links

Redirect old links in SOTE store

Links to store pages that were used in the network on other pages can be read in the Google Search Console

Redirect old 404 links using 301 redirects to a similar page with current offer.

Let's assume that the old link is a product

  • To redirect to another product enter:
  • or to redirect to a category enter:

You can use * to redirect similar links e.g.
It will redirect all links with the word sweater to the sweaters category:


The redirect works if the page is not in the shop's offer.
When entering an existing page in the module, the shop's offer is displayed.
The higher the address entered in the field, the higher the priority of the redirect.

Generating Default Friendly Links

Select Generate SEO Links

Generate links from name
  1. Check Restore friendly links for,
  2. Press the Generate SEO Links button.

The system will go through e.g. all products and generate links to the product with the current name in the given language version.

End of link generation process


Select Configuration

Configuration of the Positioning module
  1. In the Block indexing of selected pages field, enter the addresses of the subpages you want to exclude from indexing by browsers,

    Enter each page address on a separate line.

  2. Check Block indexing of the entire store. Index the store. if you want the entire store not to be visible to browsers,

    Checking this option will prevent the store from being indexed by search engines such as Google.

  3. Click the Save button.

Related Documentation

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