A blog post about online stores on SOTE.

Information about online stores, online sales, and the e-commerce industry. Legal aspects of conducting business online. News and updates about the SOTESHOP software.

Online Store SOTESHOP 7.6.1

Online Store SOTESHOP 7.6.1

28/01/2020
A new version of SOTESHOP 7.6.1 has been released. Since version 7.5.9, released in December 2019, we have introduced 22 improvements. We encourage everyone to update their store. Check out the list of changes that have been released recently.
Paynow - a new payment in the online store

Paynow - a new payment in the online store

21/01/2020
The integration with the Paynow payment system has been released. It is available for all SOTESHOP online stores in the latest version. Paynow is a new payment gateway offered by mBank.
The Right to Make Mistakes for a Beginner Entrepreneur

The Right to Make Mistakes for a Beginner Entrepreneur

18/01/2020
The Friendly Law Package (a law aimed at reducing regulatory burdens), which in part has been in effect since January 1, 2020, includes several dozen business facilitation measures. The main objective of the Package is to establish the so-called right to error, right to complaint and facilitation for crafts.
Advertisement for an online store. How to start? 9 questions and answers.

Advertisement for an online store. How to start? 9 questions and answers.

15/01/2020
Advertising an online store should start with a good understanding of how ads work on Facebook and Google. Whether we do it ourselves or outsource the advertising to an external company, this knowledge is essential for more effective advertising.
SOTESHOP. 237 updates in 2019

SOTESHOP. 237 updates in 2019

02/01/2020
2019 was a very busy year for us. We released 237 updates to the SOTESHOP online store and 11 versions. They included many elements: SEO, social media, graphics, search, deliveries, discounts, integrations, optimization and many more.
Online Store SOTESHOP 7.5.9

Online Store SOTESHOP 7.5.9

18/12/2019
A new version of SOTESHOP 7.5.9 has been released. We have introduced 25 improvements. We encourage everyone to update their store. Check out the list of changes that have been released recently.
Search Engine Optimization and Product Search. Dynamic SEO Pages.

Search Engine Optimization and Product Search. Dynamic SEO Pages.

11/12/2019
We have added a new search feature that allows you to quickly prepare a page with any product group without changing the category. This could be, for example, a page containing gifts, recommended products, etc. Additionally, we have added SEO support for the generated pages.
Free Christmas Carols and Holiday Banners

Free Christmas Carols and Holiday Banners

04/12/2019
Christmas is coming and many online stores are adding festive elements to their page. To make it easier for you to find them, we have prepared free Christmas carols and banners for you.

'New Search Function in the Store'

27/11/2019
We have added a new search feature in the store. This is an additional product description that is not displayed on the page, but is taken into account during the search. This feature allows for improved search and display of results for different queries.
Online Store SOTESHOP 7.5.8

Online Store SOTESHOP 7.5.8

20/11/2019
In the last month, two versions of the SOTESHOP online store have been released: 7.5.7 and 7.5.8. We have introduced 24 improvements. We encourage everyone to update the store. Check out the list of changes that have been released recently.
Product Card in an Online Store. 4 Most Important Areas.

Product Card in an Online Store. 4 Most Important Areas.

13/11/2019
Product page is one of the most important pages of an online store. Increasingly, it is the first page that the customer sees when entering the store from a search engine or advertisement. That is why we have prepared a new product page to better support the store's SEO and advertising effectiveness.
How to add an ad on Facebook?

How to add an ad on Facebook?

06/11/2019
Learn how to start advertising on Facebook and reach customers on social media. Adding an ad doesn't have to be difficult. We'll show you how to add it step by step.
New Store Graphics - Bianco

New Store Graphics - Bianco

30/10/2019
We have added the Bianco graphic to the SOTESHOP online store standard. This is not only a new look for the store, but also a new approach to presenting the offer in order to most effectively acquire sales from search engines and Google and Facebook ads.
Online Store SOTESHOP 7.5.6

Online Store SOTESHOP 7.5.6

23/10/2019
A new version of SOTESHOP 7.5.6 has been released. We have introduced 14 improvements. We encourage everyone to update their store. Check out the list of changes that have been released recently.
How to set up an Instagram account and connect it to Facebook?

How to set up an Instagram account and connect it to Facebook?

16/10/2019
Facebook's network is one of the largest advertising networks in the world. It includes not only Facebook, but also platforms: Instagram, Messenger, WhatsApp or partner networks. Therefore, it is good to think about advertising in social media and reach new customers.
Online Store SOTESHOP 7.5.5

Online Store SOTESHOP 7.5.5

25/09/2019
A new version of the SOTESHOP online store 7.5.5 has been released. We have introduced 20 improvements from the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released in the store's software recently.
Sitemap. Better positioning of the store in 5 minutes.

Sitemap. Better positioning of the store in 5 minutes.

19/09/2019
Sales through website positioning of the store consists of several important steps that should be taken into consideration if we want to effectively increase the number of visitors to the page. Most people focus on improving the ranking, but sometimes the key role is played by improving the number of pages read by Google.
Integration of an Online Store with Wholesalers

Integration of an Online Store with Wholesalers

12/09/2019
Integrate your online store with any wholesaler and gain access to thousands of new products. We perform integration with new wholesalers and dropshipping wholesalers on your request using an assortment file in the format: XML or CSV.
How to check competitor ads? Facebook Ad Library.

How to check competitor ads? Facebook Ad Library.

05/09/2019
How to check the ads of competitors on Facebook? Just go to the Facebook Ad Library page and enter the name of the selected Facebook page. Facebook launched the Ad Library service a few months ago and allows you to search for all active and inactive ads associated with the selected page in its advertising network on Facebook and Instagram.
Online Store SOTESHOP 7.5.4

Online Store SOTESHOP 7.5.4

29/08/2019
A new version of the SOTESHOP online store 7.5.4 has been released. We have introduced 21 improvements since the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released in the store's software recently.
How to prepare a banner for a store? Text and CTA button in the banner.

How to prepare a banner for a store? Text and CTA button in the banner.

22/08/2019
A banner in an online store is one of the first elements visible upon entering the homepage. It has a real impact on whether someone will stay on our page or leave within a few, several seconds. That's why it's worth paying attention to it and preparing it well. A better banner means better conversion.
What is conversion? What should it be in an online store?

What is conversion? What should it be in an online store?

01/08/2019
The most commonly used reference for conversion in an online store is the number of orders placed per 100 people who visit the online store. What are the conversions in an online store? What is the average online store conversion and how to measure it correctly?
Online Store SOTESHOP 7.5.3

Online Store SOTESHOP 7.5.3

25/07/2019
A new version of the SOTESHOP online store 7.5.3 has been released. We have introduced 36 improvements since the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released in the store's software recently.
Free photos for online store, banners and advertisements.

Free photos for online store, banners and advertisements.

17/07/2019
Very often when running an online store, we need good photos that can be used to prepare a blog post, prepare an advertisement, banners or create a message in social media.
Online Store SOTESHOP 7.5.2

Online Store SOTESHOP 7.5.2

05/06/2019
A new version of the SOTESHOP online store 7.5.2 has been released. We have introduced 16 improvements since the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released recently in the store's software.

'New integration of Allegro with SOTE store'

05/06/2019
At the beginning of June, Allegro withdrew the current shop integration system, which was replaced by a new system. Today, a new version of the online store SOTESHOP 7.5.2 was released, which includes an update adapted to the new changes.
Online Store in Social Media. 10 Basic Rules.

Online Store in Social Media. 10 Basic Rules.

30/05/2019
More and more customers of the seller are gaining through their activity in social media. They reach them not only with offers, but also share their knowledge and help. This is a very important element of the company's strategy.
75% of customers choose online chat. Facebook Messenger.

75% of customers choose online chat. Facebook Messenger.

17/05/2019
Add a chat to your online store and increase sales. With integration with Facebook Messenger, you can add a chat to your store for free.
How to set up a Facebook Pixel? Effective advertising in Social Media.

How to set up a Facebook Pixel? Effective advertising in Social Media.

07/05/2019
If you want to advertise in social media, start with the Facebook Pixel. Integration with the Pixel is available by default. Update your online store to version 7.5 and effectively advertise in social media.
Online Store SOTESHOP 7.5

Online Store SOTESHOP 7.5

07/05/2019
A new version of the SOTESHOP online store 7.5 has been released. We have introduced 26 improvements since the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released in the store's software recently.
Important Security Patch

Important Security Patch

25/04/2019
We have released an important security patch and recommend updating your online store to the latest version of SOTESHOP 7.4.9. The patch addresses an issue related to the store's database.
New service for customers

New service for customers

03/04/2019
We are very pleased to announce that we have implemented a professional system for customer service: JIRA Service Desk. We decided to implement this modern system of technical support for our online store to provide the best support for our customers.
Online Store SOTESHOP 7.4.9

Online Store SOTESHOP 7.4.9

27/03/2019
A new version of the SOTESHOP online store 7.4.9 has been released. We have introduced 21 improvements since the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released in the store's software recently.
SEO Dictionary Guide for e-Commerce

SEO Dictionary Guide for e-Commerce

25/03/2019
Very often when searching for information about online store positioning we come across specialist words and expressions that may be unclear, such as SEO, SEM, content marketing, conversion, meta description, no follow, long-tail SEO, etc. We have decided to demystify the world of online store positioning.
Online store positioning

Online store positioning

19/02/2019
SOTESHOP 7 software is very well indexed by search engines, we are constantly introducing changes related to the requirements of search engines, however, indexing and positioning for specific keywords and phrases also depends on the data entered and the configuration of the store.
SOTESHOP 7.4.8

SOTESHOP 7.4.8

11/02/2019
A new version of SOTESHOP 7.4.8 has been released. We have introduced 11 improvements since the previous version. We encourage everyone to update their store. Check out the list of changes that have been released recently.