Product Card in an Online Store. 4 Most Important Areas.

Product card is one of the most important pages of an online store. Increasingly, it is the first page that customers see when entering the store from a search engine or advertisement. That is why we have prepared a new product card to better support store positioning and advertising effectiveness.

The product card consists of 4 important elements:

1. Product photos.
2. Shopping area.
3. Confirmation of credibility.
4. Product description.

1. Product photos

Photos are one of the most important elements, so it is worth paying more attention to them. It is good to attach 5-8 photos and show not only how the product looks, but also present its application. Most stores completely omit this element, focusing only on the appearance of the product, losing the opportunity to convey important information about the product.

2. Shopping area

The title and description are intended to explain what product we are selling, generally and briefly. These are elements that are additionally used to create a description for search engines and when sharing links in social media.

Then the elements related to the price and the basket button are presented. This is the only highlighted button on the page, the so-called CTA (Call to action).

Some customers give up clicking "add to cart" due to concerns about the store's credibility, return, warranty or delivery. That is why there are 3 additional sections under the basket, whose purpose is to reduce concerns and build trust.

3. Confirmation of credibility

Reviews from other buyers are important elements for many customers when making a decision to purchase. It is worth presenting them, but you should make sure that they are credible.

4. Product description

The description should contain general and detailed information about the product. Its features, functions, application. It is worth using a few keywords in sentences in the description, as this will have a good effect on page positioning.

Summary

The product card is an important page of an online store. It should contain product photos, shopping area, confirmation of credibility and product description. Photos are one of the most important elements, so it is worth paying more attention to them. The title and description are intended to explain what product we are selling, generally and briefly. Reviews from other buyers are important elements for many customers when making a decision to purchase. The description should contain general and detailed information about the product. Its features, functions, application.It is worth spending time on polishing the elements presented on the product card: add good photos, description, show the product's application and look at it from the perspective of a customer who comes here for the first time.

Related Pages

• SOTESHOP. Products.
• Graphics of the SOTESHOP online store