Changes in Stores and Sales on Facebook

27/04/2021

This week, changes limiting user tracking on iOS14 mobile devices come into effect. With this change, the Facebook sales and advertising system is changing. If you have a store on Facebook or use Facebook ads, you need to install an additional app to integrate with the new system.

What do I need to do to adjust my store?

If we do nothing, it may turn out that all our Facebook ads will suddenly stop working or work incorrectly. In addition, according to Facebook's statement, "(...) these changes will have a negative impact on the measurement and performance of ads.".

To mitigate the effects of the change and be able to use sales more effectively in Social Media and on Facebook, we recommend:

  1. Install and activate the app: Facebook API Conversion
  2. Using the above application, verify the domain on Facebook
  3. Verify all Facebook ads and follow Facebook's instructions.
  4. We recommend installing an additional application that allows additional conversion tracking: ADS Tracker

Marketing agencies

If your ads are handled by an external company, pass on the information from this blog post. Many external companies are not aware of the new SOTESHOP integration with Facebook API Conversion, and that, regardless of Facebook's restrictions, conversions can be tracked using the ADS Tracker application.

Facebook API Conversion App

Order the Facebook API conversion app and adjust your store to the new Facebook system.

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