Sitemap. Better positioning of the store in 5 minutes.

19/09/2019

Sales through page ranking of the store consists of several important steps that should be taken into account if we want to effectively increase the number of visitors to the page. Most people focus on improving the ranking, but sometimes the key role is to improve the number of pages read by Google.

One of the simple methods of improving the number of pages read is to update the sitemap page. Just go to the store panel and generate the current map.

How to update the page map in the SOTESHOP online store

For pages containing up to 10,000 subpages (products), an average of 78% of them are analyzed. The remaining 22% are not taken into account in the search results. In addition, about 45% of all pages are visited by people using search (source: Search Engine Journal & Botify - 2019).

The more subpages there are, the smaller the percentage of analyzed pages, as search engines index millions of pages every day and a certain limit is allocated to each of them.

Process of obtaining sales from search

  1. Page preparation
  2. Analysis - selecting pages to read
  3. Rendering - checking content on pages
  4. Indexing - saving and sorting data
  5. Ranking - positioning in search results
  6. Sales - pages that lead to sales

Process of obtaining sales in an online store from search

Errors on pages

Common errors causing fewer indexed pages or worse ranking:

  • Incorrect domain settings
  • Missing pages
  • Missing sitemap page or outdated map
  • Incorrect redirects
  • Too long URLs
  • No SSL support
  • No links to the page
  • Wrong format of photos
  • Slow page loading
  • Links referring to non-existent pages
  • Missing elements on the page
  • Duplicating content, meta descriptions

Optimizing and Positioning a Store

When positioning a page, before building a ranking, it is worth starting with proper indexing of the page by search engines and optimizing the process at each of the above stages leading to product sales.

If you want our positioning specialists to check your store and prepare a professional SEO report, read more about the service.

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