In every store, a new version of the cookie bar should appear, which allows for the consent to store and change data. By updating the store to the latest version, the updated version of the cookie bar will automatically appear on the page. Now we have additionally added three versions of the bar, so that everyone can customize it to their needs.
The introduction of the cookie bar is required by internet privacy regulations, including the GDPR." - Słownik e-commerce
The cookie bar can be displayed in several ways. Each of them has different applications, advantages and disadvantages. Below we present a description of the three versions of the bars available in the latest version of SOTESHOP.
This is the standard version of the bar, which was introduced in June 2022. Learn more from the article: Pliki cookies - nowe wymagania Google i RODO.
*) This applies only to people who leave/exit the page due to the cookie bar.
Recommendations: The store does not conduct intensive advertising campaigns or only uses remarketing. B2B sales.
This is the standard version of the bar with a changed height. It covers part of the page to encourage customers to click on the cookie bar consent elements.
Recommendations: Stores conducting intensive advertising campaigns. B2C stores.
In this version, instead of the bar, an additional "window" appears in the middle of the page. In addition, the rest of the page is dimmed. The page can be used after clicking on the consent elements on the bar.
Recommendations: Stores for which the main source of traffic to the page is advertising campaigns.
In the current version of SOTESHOP, after installation, the default consents are disabled. It is possible to change these settings in the compliance module, but in the store update after May 1, 2023, this option will be withdrawn and consents will always be disabled by default, in accordance with the recommendations of, among others, Google. This information will be useful in particular for stores that advertise in Google and Facebook advertising networks.
Check the cookie configuration in the documentation: Compliance Module, Cookie Settings
There are various studies and reports on this subject, however the results are varied and depend on the methodology and research sample. According to some sources, the percentage of users who leave a website due to the appearance of a cookie bar may range from a few to a dozen percent, however there is no clear information regarding all websites. A good solution is to verify your own data e.g. from Google Analytics and the Bounce Rate parameter.
Good design and various versions of the cookie bar in SOTESHOP allow for minimizing the number of people leaving the page*, as each store can choose a solution tailored to its needs. Additionally, the consent expressed by the visitor is remembered for each client browser. Thanks to this, a returning customer does not have to click the consent again.
Below is a list of recommended and required cookie elements that we took into account when designing the cookie bar for SOTESHOP.
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