Do you monitor customers in your online store?

Do you monitor customers in your online store? In SOTESHOP AI, the "Customer Monitoring" module allows you to track user activity, analyze the behavior of new and returning customers, and identify which products attract the most interest.

Real-time customer monitoring

Customer Monitoring provides real-time insights into user behavior. With this feature, you can check:

• which products attract the most attention,
• how many customers are currently browsing the store,
• how many users are visiting the store for the first time,
• how many users are returning to the store,
• which products are most frequently added to the cart,
• what actions customers take before making a purchase.

Data is presented separately for all users and returning customers, making it easier to analyze the behavior of shoppers who come back to your store.

Customer activity report

The Customer Monitoring module also provides a customer activity report covering the last 24 hours.

The report allows you to analyze:

• changes in user activity over time,
• the number of new customers,
• the number of returning customers,
• the activity of users viewing products,
• the activity of customers adding products to their cart,
• the most frequently viewed products.

Why analyze returning customers?

Returning users are often closer to making a purchase decision than first-time visitors.

If you notice that customers repeatedly return to the same products, it may indicate strong interest in your offer. In such cases, it may be worth considering an additional promotion, a remarketing campaign, or featuring the product on your store’s homepage.

Customer activity analysis also helps you evaluate the effectiveness of your marketing efforts more quickly and better tailor your offer to customer needs.

Where can you find this feature?

In SOTESHOP AI, all this information is available directly in the store administration panel. After logging in, go to Applications → Customer Monitoring.

See how to activate customer monitoring: Documentation - Customer Monitoring

To use all customer monitoring features, make sure you are running the latest version of SOTESHOP AI.

Customer Monitoring vs. Google Analytics

Many store owners use Google Analytics to analyze traffic and user behavior. However, when it comes to identifying returning customers, the effectiveness of such tools may be limited by users declining analytical cookies and by browser privacy settings.

Customer Monitoring in SOTESHOP AI operates directly within the online store and is an integral part of the system. As a result, it can use mechanisms unavailable to external analytics tools and may identify returning users more effectively.

Summary

Customer Monitoring in SOTESHOP AI helps you better understand the behavior of visitors to your online store. With insights into new and returning customers, the most viewed products, and real-time user activity, you can respond more quickly to customer needs and make better business decisions.

Related pages

• Documentation: Customer Monitoring
• SOTESHOP AI Pricing