New default cookie consent settings


In the latest update, version SOTESHOP 8.2.5, a change has been made to the default appearance of the cookie bar. This change aims to adapt the default cookie settings to Google requirements, EU law, and to better manage data. Find out how this change affects Google ADS ads and Google Analytics entry analysis.

New default cookie bar

Bar at the bottom of the page

Before the update, the default cookie bar appeared at the bottom and did not block the functioning of the page. According to the documentation: Cookie information was Version 1.

Cookie bar at the bottom of the page

Cookie consent window in the middle of the page - now default

After the update, if someone has never changed their cookie settings, a cookie consent window will automatically appear in the middle of the page. According to the documentation: Cookie information is Version 3.Cookie consent window in the middle of the page

Comparison and analysis of data

Currently, all data entries and transfers to other websites are done after accepting consent. This applies not only to Google, but also to Facebook and other integrations.

When we have a bar at the bottom, fewer people will click consent, but on the other hand, it does not interfere with the display and does not block the page.

The cookie consent window in the middle forces a decision on how data should be processed. In practice, 2-3 times more people will click consent and will be registered in Google Analytics, Facebook, etc., which means more data and more effective advertising, especially remarketing. The downside is that some customers will leave the page without clicking on any of the options.

Google Analytics and ADS Tracker

Google Analytics currently does not register all entries, which is related to the above consents, so we encourage you to use the reports of the ADS Tracker system, which is a standard function of SOTESHOP. ADS Tracker shows the real number of people entering the page. Since ADS Tracker is part of the SOTESHOP program and does not send data from the browser to other websites, it registers accurate data and does not require additional consent from the customer. Additionally, it can be used to analyze entries from advertisements.

ADS Tracker reports are often much more accurate than Google or Facebook reports, but the best solution is to analyze both external reports and those available directly in SOTESHOP.

Start your SOTESHOP online store for 14 days for free.
Check out the new version of SOTESHOP 8 store.

Start your store

Related pages

Recommended articles on the blog

ADS Tracker. Recognition of entries and orders from comparison sites.

We have added new features to the ADS Tracker application that allow for tracking entries from comparison sites and recognizing orders even after many days from entry.

Customize the "Cookie Bar" for your store. Update.

In every store, a new version of the cookie bar should appear, allowing for consent to store and change data. By updating the store to the latest version, the updated version of the cookie bar will automatically appear on the page. Now we have additionally added three versions of the bar, so that everyone can customize it to their needs.

Important Change in Google Analytics (GA4) from July 1, 2023. Adjust the Configuration in Your Store.

Starting from July 1, 2023, Google is introducing significant changes to the Universal Analytics service. The current standard services in Universal Analytics will stop processing new data. Therefore, we strongly recommend switching to Google Analytics 4 and setting up the appropriate configuration in your online store as soon as possible.